We've got a slew of not-so-hidden talents. Infinity Media is a full-service interactive digital agency, covering everything from web design to social media strategy and app development. Basically, anything you'd like to achieve online - we can facilitate that. Our core strengths come from the wide variety of skills within our team, enabling us to serve our customers by creating and implementing large projects from scratch and coaching them to administer them afterwards in a simple and effective manner.
No matter the nature of your project, whether it's a small website redesign or a full mobile app creation - we have the resources and can adapt to each project's needs and specifications. We can help you launch new products and create life-cycle marketing strategies to enable their long-term success.
- Strategy & consulting
- web design
- WEB development
- wordpress development
- social media
- CONTENT STRATEGY
- TRAFFIC GENERATION
- APPLICATION DESIGN
STRATEGY & CONSULTING
We take into consideration the specific of your business, your requirements and resources available before formulating a plan of attack. We constantly communicate with you and establish together a path of action for the project. We're acting like a team that includes at all moments its most important member: the client.
As for real life people, for a business it's very important how it looks. How it "dresses". How it's perceived by the outside world and by its customers. From communication tone to logo and design of website, we'll turn you into a "sharp" looking business presence, with an elegant yet professional look and feel.
Designing a Business Plan
A good idea represents just a decent point of start. You need to know how achievable it is, how your competition compares and how it can be implemented in an effective manner. A SWOT analysis and market research will help you decide if it's a good opportunity or one you can afford to pass. We'll help you create a business plan for any idea we find worthy of taking further and bringing to life.
This is something that has to be decided from the beginning. How do you price your product? How much is it worth? Will it be profitable? Could you offer it for free just to build a user base? Can it be designed as a premium project, available to the masses but with some premium value added features? We'll help you find the answer and decide on a pricing model and strategy.
We need to know the basis from where the project begins. We'll audit your existing infrastructure and decide with you the best approach, if a redesign is needed or further development is required or not.
Web design is the perfect blending of user interface and user experience. It takes into close consideration your current business particularities.
We know the modern ways of the web. We design for HTML5 to bring responsiveness to your website, make it look good and be perfectly usable on any screen resolution. Mobile devices traffic is ever rising and you want all your visitors to have the ultimate experience when browsing your site. We tailor the looks to your own thoughts and needs, whilst keeping the behind the scenes technologies at the cutting edge. You'll love the design and admire the functionalities of your website.
We'll show you a rough plan with screens that give you an idea on how the site will look and act. We take you through each iteration and explain the process in detail.
Your brand's "face" starts here, on your business website. We'll design the look, feel and tone in accordance to your business values. The image will be coherent and send the same company message throughout the whole website, achieving a constant visiting experience on every page.
User Experience Design (UXD)
It's not all about looks. The definition of a great browsing experience includes the intuitiveness, logic of elements and coherence of colors and palettes, all molded into one. With a touch of fun to it.
Graphical User Interface Design (GUID)
Can every element of the website achieve its purpose? From a shopping cart to a data collection form, everything has to work and be easily accessible. "It just works" is not just an ideal, it's a fact.
We want you to be able to easily administer your website of application after we've delivered it. With this in mind, our in-house team of developers use open source CMS (Content Management Systems) to give you full control over the administration and even further development of the project.
Content Management Systems (CMS)
The whole idea behind using CMS is to make it easier for the customer to make later changes to the project. CMS have simple administration procedures, easy to learn and can be mastered in short time by even the most non-technical people. We'll provide you with training and make sure you'll know how to take ownership of your website after the project is delivered. Our experience includes mastering these CMS:
- Commercial ones like: Sitecore, SharePoint
- Open- source ones such as: WordPress, Joomla, Drupal, DNN, Liferay
Mobile Optimized Websites
The whole idea behind our obsession with responsive design is to enable the mobile accessibility of your website. People are using tablets and smart phones more and more while browsing the web, so we make sure they have the appropriate experience when interacting with your online presence.
For any product you might sell, we'll make sure to design the perfect ecommerce experience and customize it to your specific needs. A straightforward buying process will lead to an increase in your conversion and sales.
Database Integration and Migration
Your complex projects will definitely be database-driven and require several integrations and migrations in their development cycle. We're trained to handle these with attention and care, looking for every MB to be accounted for and in the right place.
Ongoing Site Maintenance
Every website needs constant monitoring and modifications. You'll be perfectly able to do these, but if you require professional assistance we're always there to help with these mundane tasks.
We'll guarantee your website to be perfectly working in all major browsers out there, from Internet Explorer to Chrome, Firefox, Opera, Safari etc. We're constantly testing its code and making sure it's compliant with every web specification, assuring for a smooth browsing experience on every device and browser.
19% of the entire Internet is powered by WordPress. That is an amazing number and gives proof on just how successful this open-source CMS really is. We've created beautiful custom websites based on WordPress for many years, and our experience extends from custom themes to WordPress plugin development and implementation.
We love the simplicity of WordPress, the beauty of its themes and the never-ending possibilities brought by its many plugins. There is virtually no limit on what you can customize WordPress for - you can build a blog, an ecommerce site or a company business website with the same ease.
Another major feature of WordPress is its ease of administration. We want our customers to fully benefit from the projects we implement for them, and even grow them in time. So this is when WordPress comes into action - it's extremely easy to learn and navigate its back-end. Our services include client training for WordPress use, making sure they know exactly the capabilities of their own website and are able to modify them when needed. Adding a new page, a more colorful picture or an email subscribe form - these are a cinch in WordPress based websites.
Here are just a few of the websites we've created using this great CMS:
And, most of all, WordPress is FREE to use, which means much lower cost of implementation for the customer.
And our company website, which you are now browsing - yes, it's powered by WordPress.
Social Media is about more than the latest breakfast picture or a funny status. It's become a powerful tool for online businesses to reach their audience and create a following base interested in their services and products.
There is nothing more important when trying to gain audience engagement than a well-designed social media strategy. It's the age of fans and followers, the type than become repeated customers and are early-adopters of your products and services. The difference between a buzz creating launch and a quiet one is the difference between success and failure. No wonder terms like "social media guru" are the new hype now. We have a vast experience with putting social media campaigns into place and setting the track for your business onto recognition and viral awareness.
Social Media Strategy & Consulting
After defining you social media goal together, we find ways of launching your social strategy and providing a sustainable path for it. We will monitor your progress, customize the strategy and turn over the administration process to your own staff when needed.
Social Media Program Management
We know how to manage Facebook campaigns, contests and surveys. We respond to feedback from your users on Twitter and have a complete grasp on the social etiquette involved with using these services in a professional manner. Your company will be kept out of harmful liabilities and follow all the right steps when communicating to its following base.
Social Media Marketing
One of the most successful advertising ways is the one involving social websites. We can create and monitor CPC and CPM campaigns on Facebook, Twitter, LinkedIn or Tumblr, always achieving a high ROI and increased brand awareness.
People don't like talking to companies. The business tone is often cold and distant, so we need to take a different approach here. We will define a friendly voice for your business and have people relate easier to your image. Your company will be professional yet friendly in tone, increasing the chances of people responding and engaging with your communication posts and tweets.
With every project we design, one thing is always first in our mind: make it as user friendly as possible.
Simplicity is sexy. Brought to perfection by companies like Apple, simplicity is the new revolution in design. In how products and services work and serve their intended customer base. This in turn brings high usability to our designs. We want any visitor to your online presence to intuitively know where to find anything they are looking for. To know which button does what and how to navigate to their desired location. We thoroughly test and tweak the design until proven that even the most unfamiliar visitor can find his way around.
We use top of the line scripts and tools to determine the click-through areas on your website, to find better positions for the most important elements and maximize the conversion rates of your landing pages.
This is essentially the building base of your website. We create page mock-ups and distil them until the experience is perfect. It's also a perfect chance for the customer to get a first glance at what the final version of the website will look like. We want the client to be fully satisfied and approve the design from the get-go before delving further into actually building it.
We want your users to spend as little as possible from their precious time before getting results on your website. This means real human tests on elements and specific tasks within your site, to reduce the number of clicks needed for certain actions. This is all building up to a smooth and swift user experience overall.
Human Factors Testing
Visitor tracking scripts such as Google Analytics have their own important role, but we go one step further and use human ad tracking tests to find the best places for ads on your website. We optimize pages accordingly and check for things that automated scripts often don't have insight into.
User Personas or Profiles
Your website is not just tweaked to match the image of your business. We also align it to the specifics of your audience, after conducting tests and analyzing the demographics and every other characteristic of the people you are targeting with your products or services.
You've all heard the famous "Content is King" phrase. And guess that? That's very true for any website that wants to make it in this crowded Internet world. This is not only true for making search engines rank you higher, but also for engaging your audience and having a high retention rate for visitors.
People will stay and read and browse a website if the content they read is interesting and relevant to them. We will create a content strategy that fits your company's voice and keeps people reading. You want them to be genuinely hooked on your content and that's the first step to turning them into customers (and repeated customers). We help you create that content and distribute it in the best places to have it seen by as many people as possible.
The content of your brand voice is something to be carefully crafted. We will assist you in creating a unique voice with a consistent message that resonates with your niche audience.
Writing for the web is a different beast than writing for newspapers or brochures. Online audience has a very short attention span and needs to be powerfully engaged from the first words in the article. We know how to create buzz without sounding like gossip and how to hook the reader with great headlines and titles.
If you already have a voice and a history of communicating with your customers, maybe through a blog or company news and updates - we can adapt to that voice and enhance it to have more people listen to your communication.
The CMS on which your website is built will allow your staff to easily post new content online. We have extensive trainings explaining in detail all the in and outs of managing and publishing content, so that you'll be able to continue on the path we initially set out towards message relevance.
You may have the most awesome website in the world. It of no use if no one knows about it and no one visits it. There's two ways of bringing visitors onto your company site: through organic traffic (coming from search engines such as Google, or from social media websites like Facebook, Twitter, Pinterest etc.) and paid advertising traffic (from email marketing to mobile advertising and Pay-Per-Click campaigns, the likes of Google Adwords or Facebook Ads).
Search Engine Optimization (SEO)
We know how Google works. Although it's not a good idea to build a website designed just for the search engines, we can take the correct path and create a site that's both great for visitors and also thoroughly optimized for search engines.
Search Engine Marketing (SEM) & Pay-Per-Click campaigns (PPC)
It's always good to give your traffic a boost by using paid online marketing campaigns. Whether by using Cost-Per-Click (CPC) or Cost-Per-Thousand (CPM) channels, we can launch, monitor and optimize marketing campaigns to bring you the most targeted traffic for the least amount of spending.
Creating a Facebook ad sounds easy. And it is easy. But creating a great Facebook ad that converts and gets positive ROI (Return On Investment) - that's a whole different story. We understand how people think on Facebook, they mostly come there to socialize and not click on ads. We know how to target their interests and show your ads only to people eligible to like them and become your followers. And followers are the best type of customers.
Creating an opt-in email subscribers list is utmost important for growing an engaged community around your brand. We know how to have people sign-up for your newsletters and also how to bring your messages in their Inbox, not in the Spam folder.
Rich Media Banner Ad Campaign
Media buying and banner ads are making a comeback in the online marketing field. We can design beautiful eye-catching ads, that get people interested enough to click and reach your designated landing page.
Custom platforms are a big part of our services offering. Anything that you can imagine, we can build. From WordPress themes and plugins to specialized software platforms - we have every skill available to design, test, integrate and monitor web apps.
You might need something that no script on the market was designed to do. We just need your specifications and we'll find a solution that best solves your problem. We can integrate 3rd party applications and design bits and pieces that make them fit perfectly into your website. For example, you might need a custom ecommerce module - a shopping cart to have on your website. We can create it and mold it into the existing fabric of your business, whilst keeping the experience coherent and in sync with your brand image and message.
Either by using open source scripts like OSCommerce or Magento, or paid ones or even freshly created ones - we will find the best solution to implement and have your products enabled for online selling. From shopping cart to payment gateway - we've got it all covered.
Creating an engaging Facebook business page requires using advanced techniques, like multiple tab pages or surveys and contests. It also means we can use this Facebook technology to create Facebook logins for your website or company blog and use analyzing tools for a better insight into the characteristics of your Facebook fans.
We design and propose strategic branding and marketing plans lay out according to your online purposes.
First, we analyze together with our customers the current state of their business and where they see themselves ideally. We offer advice on strategy steps that need to be taken and explain their reasons and benefits. You might not know exactly what you want - we can help you find some clarity and focus, define a whole plan to envision the future of your business. We'll help you decide and make the best choices, technology and content wise, and after everything is approved we move forward with the creation of the project.
Any Day. Any Time.